Bookable Logo
Bookable Blog
Blog Articles

Build your community, and the rest will 'follow'.

How social media helped me become an entrepreneur within my community.

Build your community
The rest will follow

Hi there! I'm Adam, and I'm a fitness coach living in Barcelona. I run a fitness business, which initially started out as a side-hustle that I did with friends and friends-of-friends, but over time I have built it into an actual community fitness business. It's been (and still is!) hard work, but I love it. And the Bookable platform has been a great resource along the way!

How I have built my community

It takes time, but I have learnt that with discipline, perseverance and prioritising, the following three things are key to building a community-based business.

  • Hosting regular events: I organise beach workouts, yoga and Pilates workshops and occasionally just socials for members of the community to connect in a different setting.
  • Consistently posting engaging and relevant content: videos from our sessions, workout instructions, or just updates from local neighbourhood events.
  • Ensuring my business reflects my values: what I offer my customers is aligned with what I personally believe in and my own lifestyle.
The platforms and tech tools I use

I considered getting a website, but decided against it because I don't actually need one! Instead, I use a few free tools that work brilliantly together.

Instagram and TikTok: these are great to showcase what my fitness community is all about, and give potential new customers a flavour of what to expect in my sessions.

Bookable: it works super well with the other platforms, creates an automatic schedule of my events, and customers find it super easy to book and pay through it.

WhatsApp group: great for direct contact and updating my customers about events.

MeetUp, ClassPass and Urban Sports: I have a profile on these platforms to get visibility amongst prospective new audiences, but these platforms charge a big commission. Great for meeting new customers, but then I quickly try to encourage them to book directly with me the next time they want to come.

At the end of the day - your community business will thrive if you provide amazing, immersive experiences for your customers. But finding the right tools and platforms definitely has been a big part of what has made my business what it is today!

Fictional case study based on real customer feedback.
Bookable Logo
We Are Bookable Ltd. © 2024 All rights reserved
Privacy Policy | Terms and Conditions | Cookies